Strategic and tactical approaches in the marketing of Life Sciences Products and Services.
Participants gain a thorough understanding of the research and planning necessary to develop a marketing plan.
The relationship between the marketing and sales functions, pricing strategies, distribution alternatives, communications, promotion, importance of perception.
Communication to researchers, peers, shareolders and investment communities.
Prospection et ventes | 4 heures | Lundi 01-10-2019 Matinée | Alain benoit |
Les bases du Marketing | 4 heures | Lundi 01-10-2019 Après-midi | Samuel Cazin |
Intelligence économique | 4 heures | Mardi 02-10-2019 Matinée | Fabienne Berthet |
Appel d’offre | 2 heures | Mardi 02-10-2019 Après-midi | Alain Benoit |
Un environnement régulé | 2 heures | Mardi 02-10-2019 Après-midi | Willy Mathot |
Communication
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8 heures | Mercredi 03-10-2019 toute la journée | Jules Grandsire |
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